The Vital Importance Of Mass Media

The Vital Importance Of potty MediaMass Media is of vital sizeableness in mankinds life. It is a medium for individuals to search for as come up as exchange the latest information and familiarity and it is in like manner a programme for commercial as businesses dissolve promote their products and services via media. Apart from acquiring donnish or official materials, entertainment is another major engage of the media. In everyday life, it is common for individuals to get contact with television programmes and advertisements since they experience in most family, restaurants as well as every turning point of the street. Moreover, the consumption of internet also increases in the recent years. For example, in the linked Kingdom, nearly half of the age classify from 9 to 12 has social-networking visibleness (European Commission, 2011) and a look points prohibited a phenomena that a quarter of British replace their howevering major entertainment, television, by computer ( UKPA, 2011). The media takes up a significant role in peoples life and lodge and the trend tends to be upswing, this shows that people relies very much on the use of media as media be well-to-do to us. It is interesting to find out the reason of the popularity of different kinds of media and how often judgment of convictions individuals spend time on the field of media. Also, the examine can aid to understand the culture which is being brought out by the television programmes in United Kingdom. Media is beneficial to us to at some point however, media bequeath do us harm if we misunderstood the implications brought by the media. In this case, media receive a great influence on mankind and social behaviours, which includes some(prenominal) positive and negative impacts. As media has become the social norm, therefore, it is possible for project study to investigate the seriousness of how teenagers be being moved(p) by the media, which can be the benefit from the media and t o what extent, their social behaviour is being affected.Aims ObjectivesIn this project study, the main focus will be more on the point of view of the teenagers in the United Kingdom because this age group is easily being influenced and attracted by some new matters. Thus, the aim of this investigate study is, firstly, to view as a brief introduction of the popularity of different types of media in the United Kingdom, such as, television programmes which include news, educational programmes, soup dramas, realism shows and variety shows, advertisements and internet. It is also important to analyse the purpose of the existence of these media and also the age group which they want to target. Secondly, how teenagers can benefit from these media. For example, some purposeful and encouraging programmes not only can uphold teenagers to gain knowledge and experience, but also establish a positive and strong object lesson value and raise social awareness. But at the same time, hateful impacts are also generated from these media. The reason is that, teenagers may pass different reading material or perception of the programmes they may also develop negative pose towards life and behaviour, like anti-social behaviour, commit crimes, being impractical or even live in fantasy and lack of motivation to do anything as media helps to beautify and shape the reality. Thirdly, there will be a short(p) discussion on how the government imposes tighter laws and regulations to control the adverse effects brought out from the field of media.MethodIn this project study, some(prenominal) primary data and secondary data will be used to make this research a convincing and academic one. For the primary data, questionnaire will be used. This questionnaire contains iv sections with 18 questions concerning the consumption of television programmes, advertisements as well as internet, and these questions help to reveal the view of teenagers on the effect of media. The survey will be carried out through the Qualtrics (https//s.qualtrics.com), a website which is designed for conducting survey. It targets teenagers who are living in the United Kingdom and the sample size will be 50 or above, so the results can be more objective and comprehensive examination and then a detailed analysis can be do by using these data. For secondary data, file take in extension books, journal articles as well as video will be used. All these sources are academic and relevant to the topic they are strong support for the arguments in the project. Firstly, for reference books and journal articles, one of the books, Crime and Law in Media Culture, and also the journal article, Media made criminality The representation of crime in the mass media, both discuss about the relationship between crime and media which are committed by a strong bond. The information also points out that media sometimes maps crimes and law which makes them look playful and trivial. As a result, audiences will have wrong conception and look down upon the law and punishment. The media affect the idea and behaviour of an individual, if the effect is positive, it can help to shape the community a better one if not, it will deteriorate the moral value in rules of order. Moreover, media is a two way communication, which means not only the media give out information and knowledge, but the audiences also need to give responses. after talking about the social behaviour, I will focus on how people react and accept the messages. Secondly, the video is used as it looks from the billet of the audiences and analyse how they interpret the messages from the media. It is important to know the attitude hold by people towards media because it gives us the clue on how people are affected by the power of media.Section 1 picture Programmes(1) How much time do you spend on watching television?More than 5 hours a day1-2 hours a daySometimes (during leisure time)never (Go to Section 2)(2) Which types of tel evision programme would you prefer?Please rank your choices (1=highest 6=least)News report _____Soap dramas _____Reality shows _____Variety shows _____Educational programmes _____Films/Movies _____(3) apprize 2 adjectives which are most suitable to describe television programmes.______________________________________________________________(4) In some reality shows, films and dramas, indecent language, violence and sexscenes can be call forn, do you think the government need tighter control on them?Yes, this can help to establish good moral value in societyNo, as these coarse language and scenes are the fundamental element of the programmesNo comment(5) Which of the following statement will you support? video recording programmes overwhelm positive social value and are mostly beneficial to mankind.Television programmes pose bad impact on mankind as they are generally exaggerated and indecent materials.Section 2 Advertisements(6) Where can you see advertisements mostly?___________ ____________________________________________________(7) To what extent, advertisement is attractive? Specify your reason.(1=very attractive 5=not attractive, it can be neglected)_______________________________________________________________(If your answer is 5, please go to read/write head 9)(8) Which aspects of the advertisement can catch your sight?(You can choose to a greater extent THAN ONE option)Colourful and beautiful designBrand name value and discountsModels or ArtistsThe promoted products or services(9) Do you think advertising is productive in persuading people to make consumption?YesNo (Go to Section 3)(10) incur you ever convinced by the advertisements to buy any products?Yes. Please name one _____________________________No.Section 3 The Internet(11) How often do you use the internet? both day, 5 hours or aboveEvery day, less than 2 hoursSometimes, when there is research work and for leisure neer(12) Which of the following activities will you perform on the internet ?(Choose FOUR options)Social-networking (Facebook, Twitter, Skype, MSN, E-mail)download music and moviesResearchSettle private matters (Bank statements, Mobile phone statements)Games ceremonial occasion videosGet the up-to-date information (News, Fashion, Technology, Entertainment)(13) Name ONE advantage and harm of the internet.Advantage _____________________________________________Disadvantage ___________________________________________(14) Which statement will you support?The internet is convenient it is a good assistant to make works run swimmingly and efficiently.The practice of using the internet makes a person get addict to it and isolates himself from the outside world.(15) Is it possible to live without the internet in the modern society?YesNoSection 4 Overview(16) Vigorous development of the mass media is(Specify your reason.)Good,______________________Bad,_______________________(17) Mass media is everywhere in our life, it is inevitable to ignore it. Do you agree?YesNo( 18) Which of the following will influence ones mind and behaviour mostly?Television programmesAdvertisementsThe InternetThis is the end of the questionnaire. Your opinions will greatly assist the process of the analysis. thank you for your precious time and opinions