The Holocaust :: Nazi Germany History Adolph Hitler Essays

The HolocaustThe Holocaust 1) Newsletter of the Blond Champion Thiswas a newsletter written by a very anti-Semitic generator namedLanz. The newsletters were actu on the wholey a series of pamphletswritten over the course of three years. Hitler frequentlybought the pamphlets, which described history as a constantbattle mingled with blond Indo-European heroes, and dark, hairyape-men. Lanz sometimes identified the ape-men as Jews,and he predicted that pogroms would soon come. Hepromoted the swastika as a sign of racial purity, and at last raised a swastika flag over his castle. He mayhave been the main person who set an impression in Hitlers headland that Jews are inferior, and a threat to society. Due toreading Lanzs outlook on the Jews, Hitler concluded thatdiseased, filthy Jews would steal and abuse innocent youngAryan girls. 2) Protocols of the Elders of Zion This was abook brought to Germany and to Hitler by a Russian migrnamed Alfred Rosenberg. It claimed to unveil the plans of asecret international Jewish conspiracy to take over theworld. It was a sharp piece of fiction, that was the newbackbone for anti-Semites. Many anti-Semitic peoplecommented on the Protocols. It was first brought toGermany in 1920, and by the end of 1920, in that respect werealready 120,000 copies sold 3) Mein Kampf This is a bookwritten by Adolf Hitler while he was in prison during1923-24. In it, he portrays himself, at age 35, as a great talented and political figure. His single purpose was towrite about his personal greatnesses, and about his plans totake over Germany so he can get unblock of the Jews. He takesmuch credit in Mein Kampf, he doesnt mention the fact thathis parents, Lanz, and others influenced him a lot. Hedescribes all of his ideas about the Final Solution to get ridof all the Jews in Germany, and then on to all the Jews in theWorld. He similarly talks about the perfect race of Aryans,blond, blue eyed, broad shoulder Germans, and aboutpromoting the spread of ant i-Semites all over the world. 4)Bolshevism This was a policy held by Bolsheviks, a partythat brought violent revolution to Russia in 1918. Hitler sawthat there were many Jews involved in Bolshevism, so heused that to prove his point that Jews were out to rule theworld. 5) Nazism- Nazi This was a political party alsoknown as the Nationalist Socialist German Workers party.It consisted of perfect German Aryans who had one goal inlife- to wipe out all existence of Jews. Their anti-Semiticinfluential leader was Hitler. 6) Fichte Johann Gottlieb Fichte

Mozart, Wolfgang Amadeus :: essays research papers

Mozart, Wolfgang AmakeusMozart was born in January 27, 1756 in Salzburg, Austria. His Christian namewas Johannes Chrysostomus Wolfgangus Theophilus Mozart. His father LeopoldMozart educated him and was a violinist, author, and composer. He began make-up minuets at the age of five. When Mozart was sise, he was successful atthe clavier, violin, and organ. Mozart started composing symphonies at nineyears of age. In 1762 his father brought him to many concerts through Europe.Europeans ignored Mozart when he was 21 in his search for more spirited andpleasing career. He traveled to Mannheim, then he went to the musical center ofEurope, because of its famous orchestra and fell in love with Aloysia Weber.His father promptly told his son and wife to come to Paris. His mother died inParis, on July 1778. he was rejected by Weber and the neglect from hisgirlfriends made Mozarts trip in Paris the most miserable moments in his life.The success of Mozarts opera, "Idomeneo re di Creta," in fluenced thearchbishop of Salzburg to invite Mozart to his palace at Vienna. Hisexploitation to the people of the court hale Mozart to leave In 1782 Mozartmarried Constanze Weber, Aloysias sister. Poverty and illness endangered thefamily until Mozarts death. While Mozart was working on the "Magic Flute" in1791 an emissary requested a requiem mass written by Mozart but he never got tofinish this because he died. He supposedly died of typhoid fever, in Vienna onDecember 5, 1791. His funeral was attended by a few friends. Mozart died youngand had an unsuccessful career, but he ranks as one of the greatest composer ofall time. With more than six hundred works it shows that even as a child he hada feel of the resources of musical composition as well as an true

Media Censorship Essay -- Argumentative Persuasive Censoring Essays

Media CensorshipToday there is much controersy over whether there should or shouldnt be censorship of the media. Censorship should not be imposed on citizens by the government or other agencies adults drive a right to view or listen to what they choose. Additionally, if childrens media is censored, parents are the ones who should monitor and regulate it. Parents should be the ones to monitor childrens viewing of television and alike what they hear on the radio, CDs, and tapes. Censorship includes the examination and blocking of books, periodicals, plays, films, television and radio programs, news reports, and other communication media that is shown to, or available to the public. Media censorship is sometimes put into place because content is immoral or obscene, heretical or blasphemous, seditious or treasonable, or injurious to the national security. It is supposedly used for the security measures of the family, the church, and the state. Additionally some religious groups, oppos ed to the violence shown in different types of media, say censorship works. Still more that believe in civil rights pretend that it is an unnecessary violation of the right to freedom of speech for all humans. Censorship of the media for children is necessary, but should not be handled by government or other groups. kind of it should be directed and controlled by parents. Censorship for children is necessary because the average American views 100,000 acts of violence on TV before reaching t...

George Orwells 1984 Essay -- George Orwell 1984 Essays

George Orwells 1984There is, in every person, a secret part of ones ego that is kept completely secret. Most often than not, it is a place of solitude, where no one else is admitted entry. Logic does not rule here pure instinct, the drive for survival, is what reigns sovereign in this realm. However, there are those chosen few who are allowed in, and it is they who are most dangerous they alone know how to best maul, injure, and in the end, betray. Orwell created such a relationship in 1984 between Winston and Julia. Though the idea is never directly stated, the likelihood that Julia is a member of the Thought-Police grows increasingly more evident and obvious as the story progresses through her words, actions, and in the end, her betrayal of Winston. When Winston and Julia run off to their little grove of ash saplings, Julia makes a few statements that are startlingly suspicious to a quick and clever mind. When Winston explains that he first supposed her to be a member of the Thought Police, she laughs giddily, and asks, ?And you thought that if I had a quarter of a portion I?d denounce you as a thought-criminal and get you killed off (101) Such a comment Stated so bluntly and forceful, it seems as though only the truth could be announced in this manner. The natural instinct of humans is to soften the blow, to make the truth easier to bear, not pointing out the worst parapraxis scenario and leaving no room hope, yet this is exactly what Julia does. The fact that she does so laughingly merely is cover, so that Winston cannot suspect the truth of her identity, and it works. The next comment she makes that sheds a sliver of light into her shadowy character comes after Winston?s inquiry of her choosi... ...r girl gave him the impression of being more dangerous than most.? Such is the truth poop the mask of lies and deceit that Julia has worn until now. Her words, actions, and betrayal of Winston made it affirmable for Big Brother to actually survive, made it possible for Winston to be broken and destroyed. They made it possible for Julia to trick Winston into believing there was hope, believing they still had a chance for a free democracy?a false hope. Had Winston stuck with his first impression of Julia, his bowel reaction of fear and hatred, he might have survived. After all, that?s what instincts are for?procuring the best means for survival. Instinct could have saved him, at to the lowest degree for the time being. But he didn?t heed its urgent warning, and with that choice, his fate was sealed. Works CitedOrwell, George. 1984. London Secker and Warburg, 1949.

Julius Caesar: Tragic Hero :: essays research papers

Tragic Hero EssaySometimes our friends keep us from achieving our goals. We cook up sacrifices to make our friends a part of our goals and achievements. If a friend gets left out, we stay behind with them to keep them from being alone. Some achievements require us to leave out our friends. This is what happens in the case of Julius Caesar. He became the ruler of Rome, leaving out his good friend Brutus. Brutus and other conspirators assassinated Julius Caesar turning him into a tragic gun. A tragic hero must portray four main traits. The hero may neither be perfect nor ultimate evil, the audience must feel pity or fear for the hero, and must be a ruler or leader good but with flaw. The hero must also come to recognition from ignorance to knowledge. William Shakespeare identifies terzetto tragic heroes throughout the play Caesar, a great ruler who took advantage of his power Brutus, a gullible noble Roman, and Rome. Julius Caesar was an honorable man, but with his power, came his c orruption and esurience in the eyes of Romes leaders. Several high political figures in Rome were becoming more and more discontent. Caesars friend Brutus tells Cassius, what nitty-gritty this shouting?/I do fear the people choose Caesar for their king. (24). Brutus and Cassius felt Caesar was gaining to much attention to quickly. With each amount of increasing support from the Romans, Caesar extended his exercising of power further. Brutus and the conspirators then go on about Caesars abuse of powerWhy, man, he doth bestride the narrow worldLike a Colossus, and we footling menWalk under his huge legs and peep aboutTo find ourselves dishonourable graves.Men at some time are masters of their fatesThe fault, serious Brutus, is not in our stars,But in ourselves, that we are underlings.Cassius uses this line to persuade Brutus into joining him in a conspiracy against Caesar. To Cassius, Caesar was a gigantic Colossus manner of walking all over the common people, ignoring the opinio ns and thoughts of the Roman people. His abuse of power leads to the discontent of several political figures.Brutus was a kind noble man however, he was genuinely easy manipulated. This bad trait eventually molded Brutus into a tragic hero. Cassius tried to persuade Brutus by stating thatBrutus and Caesar what should be in that Caesar?Why should that name be sounded more than yours?Write them together, yours is as fair a name

Julius Caesar: Tragic Hero :: essays research papers

Tragic Hero EssaySometimes our aces keep us from achieving our goals. We make sacrifices to make our friends a part of our goals and achievements. If a friend gets left out, we stay behind with them to keep them from being alone. Some achievements require us to leave out our friends. This is what happens in the case of Julius Caesar. He became the ruler of Rome, difference out his good friend Brutus. Brutus and other conspirators assassinated Julius Caesar turning him into a tragic hero. A tragic hero must portray four master(prenominal) traits. The hero may neither be perfect nor ultimate evil, the audience must feel pity or attention for the hero, and must be a ruler or leader good but with flaw. The hero must also come to recognition from ignorance to knowledge. William Shakespeare identifies three tragic heroes throughout the play Caesar, a great ruler who took advantage of his power Brutus, a gullible noble roman letters, and Rome. Julius Caesar was an honorable man, but wi th his power, came his corruption and greed in the eyes of Romes leaders. Several high political figures in Rome were becoming more and more discontent. Caesars friend Brutus tells Cassius, what means this shouting?/I do fear the people choose Caesar for their king. (24). Brutus and Cassius felt Caesar was gaining to much attention to quickly. With each amount of increasing support from the Romans, Caesar extended his use of power further. Brutus and the conspirators then go on about Caesars abuse of powerWhy, man, he doth bestride the narrow worldLike a Colossus, and we petty menWalk under his abundant legs and peep aboutTo find ourselves dishonourable graves.Men at some time are masters of their fatesThe fault, dear Brutus, is not in our stars,But in ourselves, that we are underlings.Cassius uses this line to persuade Brutus into joining him in a conspiracy against Caesar. To Cassius, Caesar was a gigantic Colossus walking all over the common people, ignoring the opinions and tho ughts of the Roman people. His abuse of power leads to the discontent of several political figures.Brutus was a kind noble man however, he was very easy manipulated. This bad trait finally molded Brutus into a tragic hero. Cassius tried to persuade Brutus by stating thatBrutus and Caesar what should be in that Caesar?Why should that name be sounded more than yours?Write them together, yours is as mean(a) a name

Halal Cosmetic

diagnose Abdullah Al-Shuraim ID 0804461 Group S3G7 Instructor Brian Thompson Contents * Exe recogniseive digest3 * Overview of non-food halal intersection11 * Overview of Avon Cosmetics Comp more(prenominal)13 * Avon Products15 * Some of Avon Products16 * Potential Product Summary20 * Process for halal Certification21 * The procedure to spring it a halal Product is22 * The procedure of proper Certificate23 Changes or Improvements for Launching halal Product24 * Define collar different commercialize fragment for capital of Kuwait grocery store place25 * Mission & Vision and How force be affected by bran-new Halal Product28 * Providing the corresponding quality of attend to existing clients30 * Major promotional Activities & RMOI32 * atomic number 53 Year Bud bewilder and ROI36 * Competitors39 * Communicating the mixed bags in the au indeedtic Operations with intromission of Halal Product41 * Recommendation42 * References43 Executive Summary 1. Avon OverviewAvo n is a truly(prenominal) undefeated and leading human being(prenominal) high school society in the cosmetics industry. It was founded in 1886 by Mr. McConnell. When Mr. McConnell was selling books he employmentd to fox his own perfumes and he habituated to give them to his guests, then he cognise that the guests likes his perfume and it was atomic number 53 of the reason outs why they ar profaneing his books, so he decided to even out his own cosmetics association and now Avon is one of the topper(p) cosmetics connection in the area. Avon fraternity was renamed after a river that runs by means of the English midlands.Avon chief operating officer is Andrea Jung who committed to give birth Avon the nearly wanted comp whatever by women and alike to get together the need of women world(a)ly. The main crossroad atomic number 18 p all(prenominal) tree convergences and fashion jewelry and similarly Avon has m whatever brands that comes under the name of Av on such as Avon color, anew, maturate techniques, skin-so-soft, Avon naturals and Mark. Avon is the scurrying growing food mart on China and Russia which means they be doing a good and successful chore. 2. Recommendation of Halal Product in Kuwait grocery Launching Halal harvest-home in Kuwait pull up stakes be a precise successful idea because of many reasons. . Kuwait is an Islamic market place b. Kuwaitis always seeks for Halal product and they ar loyal to this type of products c. Kuwait is a trendy market which means word of mouth faculty sham the gild one of the biggest political party I Kuwait market and by debut Halal product that go out be a good reason to make stack in Kuwait talk about your products and that go out help us to sell much(prenominal), increase product aw argonness and get the market attention 3. Who are the three market constituents? A. demographic eon 18 30 Gender Females Income Above 500 K. D Religion Muslims B. PsychographicWe for get be centre on the interest because women who are interested to attend social stomaching and family gathering which are a very meaning(a) part in our society exit be to a greater extent than than likely to barter for make up because this type of women use it more than early(a)s. in addition we leave alone be foc apply on the opinion because we dont sell only cosmetics, we sell Halal cosmetics and that might make a difference on people who thinks and moot that Halal product are damp than other(a) regular product and we go away be concentreing on this type of women because they caution about the ingredients and how did we make our products.C. Behavioral We bequeath be focusing on the usage rate because women who use authorship and cosmetics more than other because they allow more occasions so these willing be focused on and also brand loyalty because at that place are some women when they like a accredited brand of typography they dont tend to change it and t hey became loyal to this brand and this type of women who we are looking for.Also Occasions is one of the important part of behavioral segment because there are women who dont use make unless they bugger off a bun in the oven an occasion and this type we post satiate them by passing gameing them promotions for a all set of cosmetics and they will pay the opportunity to buy it and keep it till they use it. 4. What changes and improvement to current organization with grounding new Halal product A. Kuwaitis deplete their own taste in some of the fragrances and perfumes and adding Bokhor scent out to the fragrances and perfumes will a very good footprint in Kuwait Market. B.Also since our products are Halal product we might add some Henna which is a planet with a nice smell and Kuwaitis also put Henna on their hairsbreadths give outs and they believe that it helps the hair to be absoluteer, wear out smelling and shiny. C. We must create a website in Arabic so customers can read all of the ingredients and what are our products made of in Arabic so they can trust us and feel safe. D. We will use some Kuwaitis celebrities to represent our makeup and do some commercials for us. E. Customer Service is a very important thing that we have to look after and we will be collecting our customers winding number r emails so we can inform them if we have any promotions or discounts. F. Since we will be doing some commercials and bear onment for our new Halal product we must have an Arabic advertisement and also an English advertisement. G. We will be publishing flyers that shows how Halal cosmetics are better than regular cosmetics to increase the laughingstock market awareness. H. To ensure that the team or the employees are working affectively we will set a delegation for individually clerk so we can gain them to work better. 5. ROI and ROMI for new Halal product ROMI Promotion method Promotion Budget til nowts Promotions 5,200 K. D Media Promotions 2, 600 K. D Internet Promotions 750 K. D derive 8,550 K. D retr everywheret On Marketing Investment 17,100 K. D As we can see the tabular array shows each promotion method figure and also it shows the total budget for the Marketing plan in 8 months including the dickens pre lance months. It also shows you that the ROMI is 17,100 K. D because what are we planning for is in every 1 K. D we profits for promotions we want to get 2 K. D for example, When we budgeted 5,200 K. D in the Event promotions we want to make gross sales of 10,400 K. D and we did that because after making sales of 10,400 K.D we have to pay all of our expenses and we will have the rest as a profit. The best way to make sure that you are making profit is to make sure that the ROMI is 50% or above. ROI Sales 133,000 K. D COGS 80,000 K. D 53,000 K. D Gross Profit 53,000 K. D Expenses * Sales Expenses 13,700 * Operation Expenses 6,000 * Financial Expenses 5,000 24,700 K. D final Profit 28,300 K. D This fudge shows the sales we make for a purpose of 14 months, how oft did we pay for the goods or product we sell and it shows what expenses did we have and how much each one of them bell us.Also as you can see it tells us how much profit we make everyplace one year. We calculate that by victorious how much sales we made minis how much did we pay for the product we sells and then we will get the Gross profit. Then we moderate the Gross Profit minis Total Expenses and we will get the Net Profit which means the money we make over a period of prison term which is in our case 14 month. 6. Promotional Activities of New Halal product Main Promotional Activities Event October November declination January February show April may Cost Exhibitions in Mall 3,200 K. DTrade learn 2,000 K. D Media October November December January February March April May Cost Catalogs 400 K. D Magazines 600 K. D Radio 1,200 K. D Flyers 400 K. D Internet October November December January February March April May Cost social Network 600 K. D Blogs 150 K. D One year Promotional Activities 7. Who and How you will communicate the changes in the company When any company introduce new product there will be many changes in the organization.The successful companies are the companies that focus on the new product and also they still focus on the old product and they slam how to communicate the changes that keeps to the current operation in the organization. For our company we will have 5 main steps to be able to communicate the changes. Who? 1. Employees 2. Management 3. Board of Directors 4. Clients or customers if necessary How? 1. We must communicate through many bring such as writing, intranet of the organization and training and explain more about the change 2. We have to give enough time for people to ask question and be intimate more about the change 3.We have to clearly explain the Vision, Mission and the objec tives of our company 4. Explain the reason of the change clearly and what that might benefit the company and the clients Overview of non-food Halal product Halal has become a very noteworthy word extraly for food industry, Hala could extends non-food products such as personal direction, cosmetic, pharmaceutical and other consumers goods. Halal is an Arabic word, meaning lawful, and is the Islamic dietary law that identifies food permitted for Muslims. Non-halal is also referred to in Arabic as Haram (meaning not permissible).Halal word comes from Al. Shareyah law or the religion law. Halal in general means that the food is clean, safe and good quality. In Islam everything is Halal except the harmful things and things that might harm. Also in Islam any food or drink comes in the middle area amongst halal and haram its called Shobha and Muslims should avoid consuming Shobha foods and drinks until the label of the food or drink becomes clear. In Malaysia, the definition of halal fo od is renderd by the Malaysian and they have standards of halal food such as storing, handling, ingredients and production.Why does halal products and food are so famous nowadays even in the non-Muslim countries? The answer is because Muslims are all over the world there are Muslims everywhere and they considered a freehanded segment of target market and if we could produce a product that may attract all of the Muslims in one spot to my product that will be a very big success to any company and that what many companies tried to do and now it become a very successful business and Halal is recognized world-wide. Kuwait is an Islamic country and it follows the Quran and Shariyah law which means that non-halal products are not allowed in Kuwait.In order to import goods such as personal care, cosmetic, pharmaceutical and other consumers goods it should be halal according to the law in Kuwait and Shariyah law. outright cosmetics industry is getting bigger and they are making a very go od business in all over the world. And also because people in all over the world have become a very specific about the cosmetics ingredients and caring more about what are they made of, we must come up with a very good solution that insure the customer a better cosmetics ingredients and could attract more consumers to the product and increase the market percent and be more widely.Overview of Avon Cosmetics club Avon is a leading global company was founded in1886. Avon caters to the cosmetics indigence of women across all over the world. Avon companion follows a certain market policy in over than 130 countries through million of Avon representatives. Avon has a unique line of cosmetics product. Most of these products include fashion jewelry, apparel, and beauty product. The surface recognized brands launched by Avon are Avon color, anew, Advance techniques, skin-so-soft, Avon naturals, and mark the company has its presence in over 135 countries.It is the faster growing market i n china and Russia. Al near all the products are exchange to the retail stores. The skin care product line comprises bath and skin lotions, anti-aging cream, perfumes, lipstick, only to name few. Avon is one of the best cosmetics company in the world with over $6 billion in annual revenue. When the company began it began as the California Perfume confederation. The founder of Avon cosmetics Company is Mr. David McConnell. He discovers that people were buying his books because he was well-favored them a rose oil perfumes. In 1939, Avon was renamed after a river that runs through he English midlands. Avon produces makeup, bath and skin lotions, anti-aging cream, perfumes, jewelry, clothing, cosmetics and toys. Now Avon products are sold in over 135 countries all over the world.The main target for Avon is women, entirely even though now they are manufacturing product for children. Although Avon products are sold in shops and retails outlets, but many of them are also sold by being marketed as door to door through Avon Ladies or Avon Representatives. The company chairman and CEO is Andrea Jung, who was promoted to this position in 1999. Avon Strength and weaknesses * Strength * It gains a huge profit every year That tells us that Avon is a very successful company and there are many demands on its product * Avon is one of the best names in Cosmetics Industry. Avon is the fastest growing market in China and Russia and that tells us that Avon is one of the best names in Cosmetics Industry.* Avon company has a very successful history Avon was founded in 1886 and theyre still doing business which means they have a very great history and that what makes them still doing business. Avon Cosmetics are high quality cosmetics with a possible price Avon has a big responsibility towards the clients because Avon promised that they will provide the best cosmetics with a very high quality and that consider as a strength and also what makes it better that the price is not expe nsive. * Avon has a very good reputation in the market. Avon is a well- cognise company world-wide and its a very famous company as we mentioned before its revenue reaches $6billions annually. * Weaknesses * Avon warp Product Many companies are selling fake product and pretending that they represent Avon * versed Operating businesssThere was many compliant about Avon because of the Internal operating problems such as order were taken, but not filled, packaging wasnt enough also the internet wasnt used as a marketing and selling tool since Andrea Jung changes all the problems and fixed them, however there are few things must be fix ed. * Old Product Even though Avon are developing new products every year, but there are still product that Avon produce and no one want to buy them and there are some studies that tells us that these old product are causing a loss in the profit because of the wasted money that are spent on the marketing, packaging and buying the supplies . Few Product Variety As we can see most of the companies that comes to the industry after Avon such as Unilever, and Procter are religious offering a variety of product, while Avon has a focused product line and they are over focusing on it. Avon Products Avon cosmetics are famous and they have achieved the bestseller in many countries over the world. Avon products are available in many countries and in many shops in more 130 countries all over the world. The ingredients that Avon uses in their product are high quality ingredients and also they have committed to provide Avon clients the best product in the market.Avon believes that all the women in the world deserve the best quality and the best cosmetics product and that what Avon is looking for. Since Avon is a women company as they name their self we believe that their product are meant to be for women and their product is exactly what women all over the world is looking for. Avon has many products and many products line, they have lips, eye s, nail and face cosmetics and also they have beauty tools and beauty gift sets. However, Avon has many brands of their product such as, Anew Beauty, Avon burnish, Extra Lasting, fit organic law, Ideal Shade, Jillian Dempsey, NailExpert, Perfect Wear and Smooth Minerals. What makes Avon a very special cosmetics company is that Avon has many healthy product and they are also care about the health so Avon is a part of Breast Cancer Crusade and also Avon is against the domestic violence. The people who sells Avon products or Avon representatives are trained very well to go to bed all the ingredients of each product that Avon sells and they have a good products knowledge, so when a customer ask any question or need a testimonials Avon representatives will be more than happy to help him and guide him to the best cosmetics on the planet.Some of Avon Products The Product Name Price Description subdivisions Colors Picture ANEW Age-Transforming Compact Makeup $15. 00 With 4D Wrinkles R everse Technology. Skin looks younger, even after you take makeup off. Minimizes fine lines, wrinkles and age spots. Water-based for ultra-fresh feel. Natural radiant finish. Medium coverage. WATER COCOS NUCIFERA (COCONUT) FRUIT JUICE OLEA EUROPAEA (OLIVE) toss FRUIT EXTRACT benzyl group ALCOHOL NYLON-12 DIMETHICONOL GLUCOSAMINE HCL ALUMINUM DIMYRISTATE TITANIUM DIOXIDE/CI 77891 MICA/CI 77019 IRON OXIDES The Product Name Price Description Ingredients Colors Picture Healthy Makeup Concealer $8. 00 Radiant color makes your entire look come alive. Healthy Makeup is infused with skin-loving nutrients. WATER/EAU CYCLOPENTASILOXANE TRIOXAUNDECANEDIOIC ACID PHENYL TRIMETHICONE DIMETHICONE GLYCERIN SODIUM CHLORIDE SORBITAN SESQUIOLEATE ETHYLHEXYL METHOXYCINNAMATE GLYCERYL BEHENATE PEG/PPG-18/18 DIMETHICONE DISTEARDIMONIUM HECTORITE OLEA EUROPAEA (OLIVE) LEAF EXTRACT PYRUS MALUS (APPLE) ROOT EXTRACT PUNICA GRANATUM FRUIT JUICE The Product Name Price Description Ingredients Colors Pict ure Healthy Makeup Lip Conditioner $3. 0 Healthy makeup The essence of a beautiful look. A fresh face. vibrant eyes. Rosy lips. It lets your natural radiance light through and your true beauty come alive. To your skins health and radiant beauty Jillian Dempsey, Avon Global Creative Color Director & Hollywood Makeup Artist Active IngredientOctinoxate 7. 5% Other Ingredient DIISOSTEARYL FUMARATE BARIUM convert SQUALANE POLYBUTENE OZOKERITE MICROCRYSTALLINE WAX/CIRE MICROCRISTALLINE DI-C12-15 ALKYL FUMARATE POLYETHYLENE genus Zea MAYS (CORN) STARCH CETYL ALCOHOL PETROLATUM PUNICA GRANATUM FRUIT JUICE GLYCINE SOJA (SOYBEAN) OILOLEA EUROPAEA (OLIVE) LEAF EXTRACT ALOE BARBADENSIS LEAF EXTRACT RETINOL COLLAGEN The Product Name Price Description Ingredients Colors Picture Healthy Makeup Lipstick $9. 00 Healthy makeupthe essence of a beautiful look. A fresh face. Vibrant eyes. Rosy lips. It lets your natural radiance shine throughand your true beauty come alive. Active Ingredient OC TINOXATE 7. 5% Other Ingredients DIISOSTEARYL FUMARATE SQUALANE POLYBUTENE BARIUM SULFATE OZOKERITE MICROCRYSTALLINE WAX/CIRE MICROCRISTALLINE DI-C12-15 ALKYL FUMARATE POLYETHYLENE ZEA MAYS (CORN) STARCH CETYL ALCOHOLPETROLATUM The Product Name Price Description Ingredients Colors Picture AVON PRO Color and Gloss Lip Duo $10. 00 Luscious shine wrapped in rich color. Lipstick on the outside, lip gloss on the intimate. Wear each alone or both together3 looks in one Multi-dimensional color and shine. Lips look and feel moisturized. Lipstick, . 07 oz. net wt. Lip Gloss LIPSTICK genus Ricinus COMMUNIS (CASTOR) SEED OIL POLYGLYCERYL-2 DIISOSTEARATE SQUALANE GLYCERYL TRIACETYL HYDROXYSTEARATE MYRISTYL LACTATE OZOKERITE MICROCRYSTALLINE WAX/CIRE MICROCRISTALLINE LIPGLOSS DIISOSTEARYL FUMARATETRIISOSTEARYL TRILINOLEATE TRIISOSTEAROYL POLYGLYCERYL-3 DIMER DILINOLEATE POLYGLYCERYL-2 DIISOSTEARATE/IPDI COPOLYMER SUCROSE ACETATE ISOBUTYRATE VP/HEXADECENE COPOLYMER BIS-STEARYL CAPRYLYL GLYCOL Potential Product Summary After studying the market in Kuwait and studied the product of Avon we decided that the products we want to bring to Kuwait are lipsticks and lip treatment products. This type of product has a very big demand in the world especially in the Middle eastern. A study in 1937 come off revealed that over 50% of teenage girls fought with their parents over lipstick.This means that lipsticks have been a very good product for the companies to sell since lipsticks has a strong demand in all over the world. Even in Kuwait, after we studied the market in Kuwait we found that most of the women and girls buy lipstick and they prefer to buy lipstick more than buying any other cosmetics. During the Islamic Golden Age the notable Arab Andalusian cosmetologist Abu al-Qasim al-Zahrawi invented solid lipsticks, which were perfumed sticks rolled and pressed in special molds, and he described them in his Al-Tasrif. That shows us the importance of the rouge and lipsticks in the Arabian Culture.Also after studying the market in Kuwait and the demand of the lipsticks we found that the ages who uses lipstick are from 13-35 age old which means a bigger target market for us and this is a very good number and if we succeeded in getting 20% of the market interesting in our product we will be making a very good sales and making a good number of revenue. Also one of the reasons why did we ask lipsticks is that lipsticks are used everyday not like other cosmetics and make up which are used in a special occasion and that increases the demand of lipsticks in the country pecially in Kuwait because most of the girls and women here they dont get out of the house unless they have some make up on which shows you the importance of the makeup and cosmetics in Kuwait Market. The last reason why we choose lipsticks and lips treatment product is that Avon Company has many types of lipsticks and many varieties of lipsticks. Thats an advantage for us because we will bring many types of lipsticks so we can satisfy all the needs and wants of the customers who wants lipsticks and we can offer them more than one type.Also we will be bringing eyes products such as eye liner, mascara and eye shadow. These products also have a strong demand in Kuwait market and the eye product is as much important as the lips products. Thats not all, we will also bring some make up special product such as foundation which is so important in Kuwait market since the women use it a lot for wedding and other occasions and also blush because its also used in the same occasions and even more. In Kuwait Kuwaitis care about perfumes and fragrances so much and I believe that bringing this product to Kuwait market will be the best choice as a beginning.After we launch these products we will be launching more products such as bath and body product, skin care products and hair care products. Process for Halal Certification Even though there is a long hard procedure to follow in terms t o certificate your product as a halal product, but it worth it. First of all since we are expiration to sell our product in Kuwait and Kuwait is an Islamic country we have to sell a halal product and we cant sell anything that hasharam ingredients. Also to have a halal product, this will improve the brand moving picture in the market and internationally.Also Halal certificate will help us exploring the cross border trade opportunities and it could obtain us the advantage to be better than our competitors and have a competitor advantage. Halal certificate also will help us attracting more customers not only in Kuwait, but internationally also and Halal insignia is a trustworthy and autonomous and dependable. The procedure to make it a Halal Product is First of all no food served inside the factory to make sure that the factory is always clean.Second, only Halal Ingredient should be in the product and there are no Haram ingredients in it. To make the product Halal it should be * Fre e from Alcohol or wine for food. * If its not food the alcohol content in the stainless product must be less than 0. 5%, but it is better to keep it less than 0. 01%. * Free from filth * Free from animal part, except what has been approved as Halal. * Free from animal fat such as, enzyme, emulsifier and other fats except what is Halal. * Free from pork or dogThis table shows the Halal and Haram ingredients and also it shows Mashbooh ingredients which mean it is not clear yet if its Halal or Haram, but it would be better if we did not use it. Ingredient Status Ingredient Status Alcohol Haram Hydrolysed Animal Protein Mashbooh Ammonium Chloride Halal Lard Haram Animal Fat Haram Leavenings Halal Animal Shortening Haram Lecithin (commercial) Halal Ascorbic Acid Halal treat Halal Bacon (Pork) Haram Molasses Halal BHT Halal Monoglycerides MashboohCholesterol Mashbooh Oxalic Acid Halal Collagen (Pork) Haram Partially Hydrogenated Vegetable Oil Halal Dextrin / Dextrose Halal Pep sin Mashbooh Dicalcium Phosphate Halal Phospholipid Mashbooh Diglyceride Mashbooh phosphoric Acid Halal Diglyceride (Plant) Halal Pork Haram Enzyme Mashbooh Potassium Bromade Halal Ergocalciferol Halal Potassium Citrate Mashbooh Ethoxylated Mono/ Di Glyceride Mashbooh Propionic Acid Halal fatso Acid Mashbooh Renin / Rennet Mashbooh Fungal Protease Enzyme Halal Shortening MashboohGelatin / Kosher Gelatin Haram Soya Protein Halal The above is a list of some of the known ingredients only. Source Islamic Food and Nutrition Council of America The procedure of Halal Certificate First we have to fill the application forms and supporting documents includes a exact of the companys profile and the local authoritys license, also we have to inform them with all the ingredients that in the product, the address of the manufacture and the name or the suppliers of the ingredients name and address.Also the original status of ingredients, packaging materials, manufactures process and pr ocedures. Second, we have to pay full payment of the certification fees before the inspection and we have to succeed in the physical site inspection includes inspection of storage, ingredients, production, general hygiene and quality control. Third, a report will be sent to the evaluation committee and recommendation and then the report will be tabled and evaluated by a committee for issuing Halal Certificate.Then they will give us a validity period of the certificate is only for two years. Then it will be carried out the Halal conformity through inspection, constant monitor lizarding by surprise haggle or calling the companies involved. Changes or Improvements for Launching Halal Product Because Kuwait market is an Islamic Market and they follow the rules of Alshariyah that means they usually eat, drink, wear and buy Halal products and the demand on Halal product is huge.Also on the other hand the demand in Kuwait market for the cosmetics is also huge and strong as in Kuwait cosm etics is used every day and its one of the important priority for women and teenagers in Kuwait. If we could take a product with a high demand on it such as cosmetics and turn it to Halal cosmetics and also introduce it in an Islamic market such as Kuwait market, you will be doing an excellent business. If we see the demand and supply we will find that the demand of Kuwait market is cosmetics product and they are also demanding Halal product, but unfortunately they didnt have the opportunity to find Halal cosmetics.Now we will be supplying their demand by offering them Halal cosmetics and if we just monitor the marketing mix well we will be doing a very good business in this market. Every business has its own special marketing plan and strategy to attract the customer and to grab their attention. Every company has its own way how to make the product and all of the marketing mix kit and boodle with each other in terms to be successful company and to make more sales and profit.There is one important thing that not many of us might be aware of it, which is there might be some changes required to be successful in that market and as we know not all the markets are the same and any strategy that deeds in a certain place or market might not work in another place. For example when Cheetos Company for cheese curl wanted to expand in China they did not study the market well and after introducing the product in china they was shocked with the big failure they have faced. The reason why Cheetos Company failed in this market is because they didnt do some changes.In China cheese curl is not famous and even though when they tried it they didnt like it. After Cheetos company realized the problem they have done a research to find what are the best flavor for China market and they find that Strawberry, blueberry and BBQ flavored are the best to movement this market and when they changed the flavor they succeeded in this market. For our business we also will make some changes since we studied the market well and we think these changes will attract more customers to our business and make it a successful business. 1.Kuwaitis have their own taste in some of the fragrances and perfumes and adding Bokhor smell to the fragrances and perfumes will a very good step in Kuwait Market. 2. Also since our products are Halal product we might add some Henna which is a planet with a nice smell and Kuwaitis also put Henna on their hairs often and they believe that it helps the hair to be stronger, better smelling and shiny. 3. We must create a website in Arabic so customers can read all of the ingredients and what are our products made of in Arabic so they can trust us and feel safe. 4.We will use some Kuwaitis celebrities to represent our makeup and do some commercials for us. 5. Customer Service is a very important thing that we have to look after and we will be collecting our customers Mobile number or emails so we can inform them if we have any promotions or discoun ts. 6. Since we will be doing some commercials and advertisement for our new Halal product we must have an Arabic advertisement and also an English advertisement. 7. We will be publishing flyers that shows how Halal cosmetics are better than regular cosmetics to increase the target market awareness. 8.To ensure that the team or the employees are working affectively we will set a commission for each clerk so we can encourage them to work better. Define three different market segment for Kuwait market place to begin with we complete our study we should divide the customers into different categories, so we can know what are the expected demands are and so we can meet need or want of these customers. Since satisfying all the customers is almost impossible, so we have to divide the customers into different groups and after dividing them we have to select a part and try to meet the need and want of this part.Now how can we divide the market or split it? We can group the customers based o n 3 main groups 1. Geographic 2. Demographic 3. Psychographic 4. Behavioral Now I will discuss three of the segments and I will rank them based on their viability and likely contribution to the business. 1. Demographic Age 18 30 Gender Females Income Above 500 K. D Religion Muslims We choose the age of 18-30 because from 18- 25 are likely to buy most of our products and because most of them are in Colleges and universities they will use it more.And from 25-30 are likely to go for weddings and in Kuwait they must have makeup on them when they are going to wedding and that why we will be focusing on this age group. Cosmetics are used by females and also Avon Company is a women company so we will be focusing on women and tries to satisfy their needs and wants. The income should be above 500 K. D because women who have an income which is below 500 K. D will not be able to buy from Avon because they will have a more important priority to do with their salaries and they will prefer to bu y from other shops that cheaper than Avon. 2. PsychographicWe will be focusing on the interest because women who are interested to attend social meeting and family gathering which are a very important part in our society will be more likely to buy make up because this type of women use it more than others. Also we will be focusing on the opinion because we dont sell only cosmetics, we sell Halal cosmetics and that might make a difference on people who thinks and believe that Halal product are better than other regular product and we will be focusing on this type of women because they care about the ingredients and how did we make our products. . Behavioral We will be focusing on the usage rate because women who use makeup and cosmetics more than other because they have more occasions so these will be focused on and also brand loyalty because there are some women when they like a certain brand of makeup they dont tend to change it and they became loyal to this brand and this type of women who we are looking for.Also Occasions is one of the important parts of behavioral segment because there are women who dont use make unless they have an occasion and this type we can satisfy them by offering them promotions for a whole set of cosmetics and they will have the opportunity to buy it and keep it till they use it. Which segments are likely to purchase our product?Now if we want to see which segment is more likely to buy my product and ranking them from one to three, Number one will be Demographic segment because they are likely to buy my products since the religion is included and Halal product means that this product is the best product for Muslims and also because they are women and the age of 18-30 is the best age to buy from us.Second, Psychographic women who are interested in family gathering and social meeting and gathering are likely to buy our product more than the others because they use the makeup more than others and those whom we want to attract and they will be likely to buy our product because we can offer them special discount and promotions if they visited us more and more.The last one is Behavioral because women who uses the cosmetics based on usage rate and brand loyalty wont buy our product so much because cosmetics products isnt used for one day, its used for a period of time and we want women who use more so they will buy more and this is the reason why behavioral segment comes in the last place. After segmenting the market, now we can say that our best customer is a Muslim women between 18-26 years old who is interested in social activities and meeting and also interested in family gathering with an income above 500 K.D and she thinks that Halal cosmetics are better than regular cosmetics because they dont have Haram ingredients and it is been produced and manufacture in a better way. Mission & Vision and How might be affected by new Halal Product Avon Vision To be the company that best understands and satisfies the pr oduct, service and self- run intoment needs of womenglobally. Avons Mission The Global Beauty leader Avon Company will build a unique portfolio of beauty and related brands, striving to surpass their competitors in quality, innovation, and value, and elevating our image to become the worlds most trusted beauty company.The Womens Choice for Buying Avon Company will become the shopping destination for women, providing a personal, high-touch experience that helps create lifelong customer relationships. The Premier Direct Seller Avon Company will expand their presence in direct selling, empowering women to achieve economic independence by offering them a superior earnings opportunity as well as recognition, service and support, making it easy and rewarding to be affiliated with Avon. The Best Place to WorkAvon Company will be known for their leadership edge, including their passion for high standards, their respect for diversity, and their commitment to create exceptional opportunities for professional growth so that associates can fulfill their highest potential. The Largest Womens Foundation Avon Company will be a committed global champion for the health and well-being of women through philanthropic efforts, with a special focus on breast cancer, domestic violence and womens empowerment. The Most Admired CompanyAvon Company will deliver superior returns to our shareholders by tirelessly move new growth opportunities while maintaining our commitment to be a socially responsible, ethical company that is watched and emulated as a model of success. When Avon Company introduced the Halal cosmetics many things were changed in the Vision and the Mission of the company. This step has given the company an opportunity to prove that Avon Company is a real Women Company and they care about women. By introducing Halal product they have attract more customers to their brand name.Every company has its own Vision and Mission and now we will see what did the Halal cosmetics ch ange in the Vision and the Mission? Halal cosmetics have changed the company to be a better company that cares about all the religions and try to have the best ingredients and satisfy the women needs globally. By providing Halal cosmetics Avon proved what they have promised when they said they wanted To be the Company that best understands and satisfies the product, service and self-fulfillment needs of women globally. Halal products have worked in make the Avon Company image better and trustworthy and also it helps the company with their mission such as being the most value company and also by introducing Halal product to the company theyre achieving their mission to be the largest womens foundation and the women choice of buying and to be the global beauty leader. Providing the same quality of service to existing customers Customer service is a very important part that we have to focus on because customer service is in every purchase the customer does.We all have stories with bad customer service and good customer service and we used to share it with others. We know that word of mouth could be the reason why customers always come back for your store or company or it could be a reason of loosing many customers by treating them poorly. Warren Buffett said It takes 20 years to build a reputation and five minutes to ruin it. To be clean with the customers is the best way to ensure a good customer service.Being honest with the customers and communicating with the customers when there is any mistake that happens ensures you that the mistake will never happen again and this is an advantage of being honest. There are few steps if we follow them we will continue to provide continued quality of service. 1. Response quickly When something goes wrong we have to quickly call the customer and explain him what happened and explain him our companys mistake.If We have to communicate with a large number of customers, then we have to send them an email explaining them whats the companys mistake and we will send them an email because its faster if we are communicating with a large number of customers. 2. Set a Realistic Expectation If we promised the customers something that didnt delivered as we promised, the customers will feel disappointed and we will lose their trust in our words and promises, so we must do what we have committed to do even if it takes some arm wrestling with other departments who want to launch a product to the market before its been ready. . Respect The customers are so important to any company, without them we will not have any company, so all of our faculty should love the customers even though there are some customers who will push the limits, but with the philosophy of respecting our customer and appreciating him we will get the customers satisfaction and we will be providing good customer service. From Gandhi, We must become the change we want to see in the world. How could we know if the customers are satisfied with our customer service or no? We have many ways to see if the customers are satisfied or no.First, after purchasing we can ask them to do a survey for us and also by doing an annual survey is a good way to ask. Also a follow up calls from the call center department will be a good idea. Measuring our services is an important thing to do because it gives us the opportunity to improve our company performance or even to save our company of losing. We will do some steps to know if customers are satisfied or no. How can we keep the customer satisfied? We can keep the customer happy and satisfied by following also several rules.If we follow these rules we will be able to satisfy the customers and ensure that they are happy with our services. 1. Service level For the call center the outgrowth call is just like the first impression for the customer. The customers will know if the service is good or bad from the first call. Also for the shipment and delivery we must give a very good impression for the customer from the first day. 2. Response time The response time is a very important tool we should use to ensure that our customers are satisfied and what we mean by response time is that when any customer has a question we should answer him as soon as possible.This will help us to keep the customers satisfied. 3. flip the customer his time Some of the companies tell their agents to keep the calls short, but this is not helping the company because this might send a wrong message to the customer, so we will be giving the customer plenty of time to feel free to ask about anything he want and also our agent will give the customers a full detailed answers. After doing all these steps we will be sure that we are provide the same quality of service to existing customers with the introduction of the new Halal product.Major Promotional Activities & RMOI This table shows our promotion major activities and also it shows which promotion we will use in each month before launching the p roduct and after launching the product. We have choose three main promotions activities section and under each of them we have choose a certain promotions ways that we thinks it best deliver our message to our target market. October November December January February March April May Events & Exhibitions Media Internet We will be launching the product in December 2012. In October and November these two months are pre launch months and we will be doing some exhibitions and advertisement on these two months to create product awareness before launching it. When we launch the product we want to reach the highest number of target market so we will be using the three major promotions to reach our target market on December. Event October November December January February March April May Cost Exhibitions in Mall 3,200 K. DTrade confront 2,000 K. D For the Event we will be using this promotion in October before launching the product, December when we launch the product, January, March and May. We will be using two types of Events promotions. The first one is Exhibition in malls such as Avenues, Marina Mall and Al Fanar Mall. The second one is the Trade show where there are some exhibitions for cosmetics brand where many cosmetics brand rent a booth and promote their product. This table will show you what Event promotions we will use and when. Media October November December January February March April May Cost Catalogs 400 K. D Magazines 600 K. D Radio 1,200 K. D Flyers 400 K. D For the Media Promotions we will be using 4 types of media. The first thing we will be printing some Catalogs of our product and a brief description of our company and what are the Halal Products. The second thing we will be doing some advertisement in some Magazine that targeted the women such as Laki Magazine, Al-Maraa Magazine and Sayedati Magazine.Also Radio is a good way to advertise for such a product, we will be doing some commercial advertisements in Marina FM because there is a study that said 78% of the channel listeners are females and that was said during one of the programs in Marina FM. Also flyers will be printed and we will be publishing them in some salons and Malls. Internet October November December January February March April May Cost Social Network 600 K. D Blogs 150 K. D For the Internet Promotions we will be using two methods.First we will be using Social Networks such as Facebook, Twitter, MySpace and YouTube. We choose this method because nowadays many people are being a part in the social networks websites and in Kuwait it has been a very attractive way to reach your target market. Also some of the social networks could offer you to advertise just for your target market. For example, if your target market is female age from 18 to 30 and their interests are Cosmetics, The social network can advertise your promotion just for the target you choose.The se cond method we will be using is Blogs since now many people are interested in blogs and they can share their opinion and get new ideas. This method might be used to educate our target market about Halal Product and also we might use it to tell more about our products and company. This is table shows our promotional budget for 8 month before and after launching the product and also we have mention the expected ROMI for these 8 months. Promotion Method Promotion Budget Events Promotions 5,200 K. D Media Promotions 2,600 K. D Internet Promotions 750 K. D Total 8,550 K. DReturn On Marketing Investment 17,100 K. D As we can see the last table shows each promotion method budget and also it shows the total budget for the Marketing plan in 8 months including the two pre launch months. It also shows you that the ROMI is 17,100 K. D because what are we planning for is in every 1 K. D we pay for promotions we want to get 2 K. D for example, When we budgeted 5,200 K. D in the Event promotions we want to make sales of 10,400 K. D and we did that because after making sales of 10,400 K. D we have to pay all of our expenses and we will have the rest as a profit.The best way to make sure that you are making profit is to make sure that the ROMI is 50% or above. One Year Budget and ROI This table shows which promotions we are going to use for a period of 14 months include the two months of the pre launch period. This table shows in exposit which promotion we are going to use and when also it shows how much each promotion cost. Promotion Method Promotion Budget For one year + Pre launch 2 months Events Promotions 7,000 K. D Media Promotions 3,800 K. D Internet Promotions 1,400 K. D Educational Promotions 1,500 K. D Total 13,700 K.D Return On Marketing Investment 27,400 K. D This table shows the promotional budget for a period of 14 months including the 2 months before launching the product. As we mentioned before in the report we always assume that our return on identifyment will be the double because we usually set a plan to get 2 K. D for every 1 K. D we invest in promotions and marketing. Sales 133,000 K. D COGS 80,000 K. D 53,000 K. D Gross Profit 53,000 K. D Expenses * Sales Expenses 13,700 * Operation Expenses 6,000 * Financial Expenses 5,000 24,700 K.D Net Profit 28,300 K. D This table shows the sales we make for a period of 14 months, how much did we pay for the goods or product we sell and it shows what expenses did we have and how much each one of them cost us. Also as you can see it tells us how much profit we make over one year. We calculate that by taking how much sales we made minis how much did we pay for the product we sells and then we will get the Gross profit. Then we take the Gross Profit minis Total Expenses and we will get the Net Profit which means the money we make over a period of time which is in our case 14 month.Competitors mac MAC Company is one of the best names in the cosmetics industry. MAC Company was founded i n 1984 in Toronto, Canada by Frank Toskan and Frank Angelo. The MAC is a short cut of Make-up Art Cosmetics, but its known world-wide as MAC. Frank Angelo was a beauty salon owner and he come up with a makeup line that would be well with photography. The two owners use to cook the cosmetics in their own kitchen and most of their clients were artist, models, photographer. Strength * Strong Brand Name * Brand the true * Many Branches in KuwaitWeaknesses * Uncomfortable products * Potential skin irritants products * No anti-blemish products * Poor customer service * Not many Advertisement LOreal LOreal is the world largest cosmetics and Beauty Company. It was founded in 1909 by the French chemist Eugene Schuller in France. LOreal has a variety of products such as hair color, skin care, sun protection, makeup, perfumes and hair care. LOreal reached the top 100 Brand in the industry which means it is one of the leading cosmetics company in the cosmetics industry. Strength Many distribut ion channels sells their products in Kuwait, but they dont have a store here * Many Advertisement * Many varieties of products line * Many products for men * Their product almost in every super market in Kuwait Weaknesses * No experts in Makeup and no makeup artist * No store for LOreal they only supply other stores with their products * They are focusing on hair product and less focusing in cosmetics Threats There are few threats that our company is facing from MAC and LOreal. 1. They have a good customer base Customers prefer to try something have been in the market for long time then trying new thing specially for cosmetics products so it might be hard for us to attract and get customers interested in our product 2. They might do promotions or discounts on the time we launch our product * They may fail our product launching because they might do discounts or huge promotions on the same time we launch our product in and that could distract the customers for noticing our products 3 . They might introduce Halal Product Our competitive advantage is that we have Halal products, if they produce Halal products and launch it in Kuwait most of the customers will buy from them since they are well-known and have a big customers base. Communicating the changes in the Current Operations with Introduction of Halal Product When any company introduce new product there will be many changes in the organization. The successful companies are the companies that focus on the new product and also they still focus on the old product and they know how to communicate the changes that happens to the current operation in the organization.For our company we will have 5 main steps to be able to communicate the changes. Who? 5. Employees 6. Management 7. Board of Directors 8. Clients or customers if necessary How? 5. We must communicate through many channels such as writing, intranet of the organization and training and explain more about the change 6. We have to give enough time for peop le to ask question and know more about the change 7. We have to clearly explain the Vision, Mission and the objectives of our company 8.Explain the reason of the change clearly and what that might benefit the company and the clients If we follow these 4 steps, we will be able to make a very good communication and all the people who works in the company will know why we are changing and how we will change and when also, so they will be on track with any step the company does and they will help to make the introduction of Halal product more successful. Recommendation Avon Company is a very successful company in the cosmetics industry and it has a very long history in the industry.Avon products are in more than 130 countries and that show us how big and successful the company is. I believe that Avon Company will make a huge success in Kuwait and even in the Middle East because Avon has the perfect products that satisfy the needs of Kuwait market the Middle East market. The Vision of Av on is to be the company that satisfies the needs of the women internationally and globally and by introducing Halal product they are proving to the people that Avon is the Number 1 Company that understands the women need and try to provide the products that satisfy that need.The introduction of Halal Product will make a big change in the marker. Kuwait market is small and Kuwait community is also small and a word of mouth in Kuwait is doing a great job for the companies and organizations. By introducing Halal Product we will get the Kuwait market attention and many people will be talking about it and we will have very good product awareness by word of mouth and we will make a big success in this market since its an Islamic market and they are trendy people who like to try new things. References http//en. wikipedia. rg/wiki/Halal http//www. npros. com/dir/avon/ http//www. avoncompany. com/aboutavon/index. hypertext markup language http//licence2halal. com/our-services/ http//www. mal aysiahalalfoods. com/ingredients. html http//www. halaljournal. com/article/194/jakim-halal-certification-details http//www. scribd. com/doc/26155318/New-Product-Development-Strategy http//managementhelp. org/fp_progs/mkt_mod/market. htm http//managementhelp. org/fp_progs/mkt_mod/mrk_nlyz. htm http//www. netmba. com/marketing/market/segmentation/ http//samehar. wordpress. com/2006/05/29/a223/

Globalization Test Questions

Chapter 1 Expanding abroad Motivations, means, and mentalities True/False1. The largest MNEs are equivalent in their economical importance to less genuine economies such(prenominal) as Tanzania, Estonia or Sri Lanka. Answer False (Sales of the largest MNEs exceed the GDPs of less developed countries. ) encumbrance Easy varlet 4 and Table 1-1 on rapsc everyion 3 Topic MNE scope and influence2. The carry out of world-wideization followed by most firms is usually well-thought out in advance and typically builds on a combination of rational analysis, planning and implementation.Answer False (It is more likely a combination of rational analysis, opportunism, and luck. In regards to opportunism, several studies have found that most firms go about exporting due to an unsolicited export order. ) Difficulty Moderate rapscallion 9 Topic Inter issueization process3. A joint gamble is a contractual mode of hostile entry involving a spirited level of resource commitment by all partner s. Answer False (A JV leave alone non typically require as high a resource commitment as we would see in wholly owned subsidiaries. In addition, there is important variability in the level of resources contributed by partners. ) Difficulty Moderate Page 10 Topic conflicting entry mode4. appear motivations for internationalization include the go for to enhance the firms competitory position and the desire to develop spheric scanning capabilities. Answer True Difficulty Easy Page 6-7 and ppt veer 1-6 Topic Motivations for internationalization5. For an MNE to exist, first outside(prenominal) countries must provide location-specific advantages to attract the community to invest there, second the political party must have ownership-specific advantages that counteract its liability of foreignness, leash the troupe must have the organizational capability to leverage its strategical advantages more effectively internally than externally. Answer True Difficulty Moderate Page 7 -8 Topic Prerequisites for internationalization6. An MNE with a multinational perspective will typically be managed as a coordinated federation. Answer False (It will typically be managed as a decentralized federation. ) Difficulty Moderate Page 11-12 and ppt slide 1-13 Topic The evolving humour international to transnational7. An MNE with a global perspective will typically manage its operations centrally. Answer True Difficulty Moderate Page 12-13 and ppt slide 1-13 Topic The evolving mentality international to transnational8. An MNE with a transnational perspective will typically be managed as an integrated network. Answer True Difficulty Moderate Page 13-14 and ppt slide 1-13 Topic The evolving mentality international to transnationalMultiple Choice9. Which of the side by side(p) justly describes the sequential evolution in oversight thinking with respect to the strategic role of foreign operations in emerging MNEs? a. global mentality, multinational mentality, international mentality, transnational mentality. b. international mentality, global mentality, transnational mentality, multinational mentality. c. multinational mentality, global mentality, international mentality, transnational mentality. d. international mentality, multinational mentality, global mentality, transnational mentality.Answer d (a, b, and c are incorrect because, although they describe the different ways of management thinking regarding the strategic role of foreign operations in emerging MNEs, they do not describe the evolution of this thinking in the correct sequence. ) Difficulty Moderate Page 11-14 Topic Evolving mentality toward strategic role of foreign operations10. A franchise, such as McDonalds, is a _________ mode of foreign entry. a. low commitment, low control b. low commitment, gibe control c. low commitment, high control d. moderate commitment, moderate controlAnswer b (a, c, and d would describe indirect export, contract manufacturing, and joint venture foreign mo des of entry respectively. ) Difficulty Moderate Page 10 (figure 1-2) Topic Foreign entry mode11. A joint venture is a _________ mode of foreign entry. a. low commitment, low control b. low commitment, moderate control c. low commitment, high control d. moderate commitment, moderate control Answer d (a, b, and c would describe indirect export, franchise, and contract manufacturing foreign modes of entry respectively. ) Difficulty Moderate Page 10 (figure 1-2)Topic Foreign entry mode12. Pashpa Co. is a new manufacturer of home appliances. Pashpa wants to go international. Some of the traditional motivations for pursuing internationalization include a. securing key supplies, desire new trades, and raising global scanning and learning capabilities b. securing key supplies, seeking new markets, and improving competitive positioning c. securing key supplies, seeking new markets and accessing cheap factors of production d. securing key supplies, improving competitive positioning, and a ccessing low-cost factors of productionAnswer c (a, b, and d are incorrect because raising global scanning and learning capabilities and improving competitive positioning are not traditional motivations for pursuing internationalization, they are emerging motivations. ) Difficulty Moderate Page 4-6 Topic Motivations for internationalization13. One motivation behind internationalization is to sustain the firms competitive position. To pursue a sustainable competitive position relative to its rivals in the athletic clothing industry, Nike attempts to a. reempt markets, capture global scale of measurement, and secure raw materials b. capture global scale, access scarce knowledge, and match competitors c. match competitors, capture global scale, and displace markets d. exploit factor cost differences, preempt markets, and match competitors Answer c (a, b, and d are incorrect because securing raw materials, accessing scarce knowledge, and exploiting factor cost differences may give a c ompany a temporary competitive advantage but not a sustainable competitive advantage. ) Difficulty Hard Page 4-7Topic Motivations for internationalization14. _________ suggests that in the first format innovations are produced in the home developed countrified in the second stage they are exported to other similarly developed countries in the third stage, they vary being produced in these developed countries in the fourth stage they start being produced in low-wage developing countries. a. Vernons product cycle theory b. Johanson and Vahlnes stages theory c. Dunnings eclectic theory d. Levitts globalization theory Answer a Difficulty Moderate Page 5-6, 8 Topic Motivations for internationalization15. Which of the following constitutes a list of foreign entry modes that involve the MNE to make a foreign investment a. Greenfield, acquisition, joint venture and capital participation b. Greenfield, acquisition, joint venture and license c. Franchising, acquisition, joint venture and c apital participation d. Greenfield, acquisition, cooperation agreements and capital participation Answer a (Licensing, franchising, and many forms of cooperation may not entail an MNE making an investment. Difficulty Easy Page 9-10 Topic Foreign entry modes16. OfficeWare Corp. is an MNE that produces and sells office equipment. If the companys chief executive officer employs a global mentality toward the strategic role of the companys foreign operations, then we would expect that OfficeWare a. regards its overseas markets as a portfolio of local opportunities. b. leverages its domestic capabilities worldwide. c. regards the world as a single unit of analysis. d. simultaneously responds to local needs, global demands and cross-border learning opportunities.Answer c (a, b, and d would represent multinational, international, and transnational mentalities respectively. ) Difficulty Moderate Page 11-14 Topic The evolving mentality international to transnational Essay17. The CEO of Parag on Ltd. wants to take his company international. What are the three big questions he must answer before expanding abroad? Answer The three questions this CEO must answer before expanding abroad are a. What market opportunities, sourcing advantages or strategic imperatives will drive the companys international expansion? . How will the company expand its foreign presence through exports, licensing, joint ventures, wholly owned subsidiaries or about other means? c. How will the attitudes, assumptions and beliefs of Paragons employees continue the probability of the company succeeding in its efforts to internationalize? Difficulty Moderate Page 1 (box insert) Topic Internationalization18. Rana manages an Italian fashion design company. What would touch off Ranas company to internationalize? Answer i) Traditional motivations might include securing key supplies, seeking new markets and accessing low-cost factors of production (e. g. labor, capital, etc. ) (ii) Emerging motivations mi ght include increasing scale economies to offset significant R&D investments, shortening product life cycles, improving a companys competitive position and enhancing a companys global scanning and learning capabilities. Difficulty Easy Page 4-7 Topic Motivations behind internationalization19. Briefly justify the product cycle of personal computers using Raymond Vernons product cycle theory. AnswerThis theory suggests that early in a products life-cycle, all the parts and labor needed to manufacture the product will be sourced from the locale in which the product was invented. As the product is increasingly adopted and distributed in global markets, production gradually shifts away from the point of origin. In some cases, the product ultimately becomes a good that is imported into the country in which it was in the beginning invented. For example, in the case of personal computers, during the new product stage, the computer was produced and purchased by consumers in the United Stat es and little export trade occurred.During the maturing product stage, mass-production techniques were developed and foreign demand (in developed countries) expanded. At this point, the U. S. began to export the product to other developed countries. In the standardized product stage, production moved to developing countries, which then export the product to developed countries. Difficulty Moderate Page 5-6 Topic Product cycle theory20. Briefly compare and occupation the Uppsala Internationalization Model and the Born global Model. Under what circumstances is each model most applicable?Give examples to support your arguments. Answer According to the Uppsala Model, companies internationalize in an incremental fashion. Typically, they start by utilizing foreign entry modes that require low levels of resource commitment and low levels of control over foreign activities (e. g. exporting). The model conceptualizes subsequent stages in the internationalization process as requiring higher levels of resource commitment and providing higher levels of control over foreign activities (e. g. wholly owned subsidiary). The experience of Toyota is consistent with the Uppsala Model.According to the Born Global Model, some companies are born global, establishing significant international operations immediately or shortly after the company is launched. These firms do not employ an incremental approach. Instead, these firms sharply pursue internationalization due to their internal orientation or the need to move quickly due to the nature of their products or services. The experience of many meshwork companies is consistent with the Born Global Model. Difficulty Moderate Page 9-10 Topic Process of internationalization21.Roy is the CEO of a multinational apparel company. How would he conceptualize the strategic role of his firms foreign operations if he possessed a global mentality? If he possessed a multinational mentality? Answer If Roy possessed a global mentality, he would view the world as a single unit of analysis and he would centralize the management of the firms foreign operations. Thus, he would drive the firm to create products for a world market and manufacture them on a global scale in a few highly efficient plants, often located at the corporate center.However, if Roy possessed a multinational mentality, he would regard foreign markets as a portfolio of local opportunities and manage his company as a decentralized federation. Thus, he would recognize and emphasize the differences between national markets and operating environments and qualify his products, strategies and management practices on a country-by-country basis. Difficulty Moderate Page 11-13 Topic Mentalities toward internationalization22. What is an MNE? Give examples to explain the difference between companies that are considered MNEs and those that are not. AnswerAn MNE is a company that engages in the active management of substantial direct investment in one or more foreign c ountries and that considers those investments/operations as constituent(a) parts of the company, both strategically and organizationally. Thus, companies that solely rely on import-export business are not considered MNEs. They may be considered international companies but not multi-national enterprises (MNEs). Moreover, companies that passively manage an investment portfolio (as opposed to those that actively manage foreign assets) are not considered MNEs. Difficulty Easy Page 2 Topic MNE definition23.Briefly compare and contrast the four mentalities toward internationalization. Answer Companies that have an international mentality produce products for the domestic market and only subsequently sell these products overseas. They transfer innovation and knowledge from the recruit company to the foreign operators. These companies view themselves essentially as domestic with some foreign appendages. Companies that have a multinational mentality modify their products, strategies, and m anagement practices country by country. These companies view themselves as nationally sensitive and responsive, thus the term multinational.Companies that have a global mentality create products for a world market and manufacture them on a global level in a few highly efficient plants. These companies view the world, not just individual national markets, as their unit of analysis. Companies that have a transnational mentality are responsive to country-level operations however, they coordinate these operations to sustain competitive effectiveness and economic efficiency. These companies view themselves as an integrated network. Difficulty Moderate Page 11-14 Topic Mentalities toward internationalization

An Ethical View Essay

Moral and estimable viewpoints ar often shaped and molded by your society teaching to respect others, tolerance, my family, church, co-workers, past and present life experiences has setd my moral and ethical viewpoints. Knowing salutary from wrong and how to treat others has been the .in this process.I. Influences on My Moral and Ethical maturementA. My family/ environment (Moral motherment)1. Tolerance2. Forgiveness and being h geniusstB. Ethical emergence (Church/work)1. topic/ head for paper2. topic/idea for paperII. Experiences that Contributed to My Personal and Professional DevelopmentA. Life and Death1. Marriage at an primordial age2. Life experiences/lessons (murder of my spouse, single parent, setbacks,) B. Professional Development1. School/instructors2. Co-workers3. past appointment experiencesThis paper get out display a brief synopsis of the elements that has influenced my moral and ethical development as well as, discuss hash outissues and the ethical codes u sed to resolve the issues, and I will explain how I withdraw changed because of my work in this class.I developed a true sense of salutary and wrong at an early age, as a kid I was very adventurous and would do things just to see how far my parents, grandparents, or aunts/ uncles would allow me to go before upbraiding came into play. I remember one incident as if it was yester daylight, when I was s however I would watch one of my firstborn aunts obtain a cigarette from the mail boat (Virginia Slims), her lighter, light her cigarette, and began to smoke it she would energise smoke rings for me. One day I decided that I would mimic my aunts actions and smoke a cigarette, my grandmother caught me smoking the cigarette. She did not spank me as I aspect that would have been a fair form of disciplinary resolution for my actions, she exigencyed me to screw just how unhealthy smoking cigarettes was for me so, she made me call my mother and father, aunts, uncles, and cousins and pu blish them what I had done. From that moment until now I have never touched other cigarette and thats when the real lessons of what was right and wrong began.Being the eldest of five children born to a single parent mother I erudite at an early age well-nigh charity and helping those in need my mother taught me about sacrifice at an early age even though I did not meet it then I have a firm grasp on the concept of sacrifice in my enceinte life. Growing up in my grandparentsgrandparents home I did not understand what beingthe definition of pauperisation or what being poor really meant because my grandparents were perpetually so eager to feed everyone in the community, it wasnt until my mother decided that she did not want to live under my grandparents roof and abide by their rules was when the knowledge of poverty settled in my grandparents were very active in their Christian faith, they believed that divinity blessed you so, you should be a blessing to others and they always welcomed the needy into their home to dispense our meals on a consistent basis. My family being my environment has taught me the basics about morals and values Kohlbergs Moral Development stages Stage 1 = infancythe childs only sense of right and wrong is what feels bully or bad Stage 2 = toddler daysthe child learns right and wrong from what she or he is told by others Stage 3 = preschool agethe child begins to internalize family values as his or her own, and begins to perceive the consequences of his or her behavior Stage 4 = ages 7-10 yearsthe child begins to question the infallibility of parents, teachers, and other adults, and develops a strong sense of should and should not Stage 5 = preteen and teenage yearspeers, rather than adults, become of ultimate importance to the child, who begins to try on antithetical values systems to see which fits best teens to a fault become more aware of and bear on with the larger society, and begin to reason more abstractly about right and wrong.Read more Moral Development STAGES OF MORAL DEVELOPMENT Lawrence Kohlberg, Mean Example, Morality, and tender JRank Articles http//psychology.jrank.org/pages/431/Moral-Development.htmlixzz2R8sxnA1wIII. Experiences that Contributed to My Personal and Professional DevelopmentC. Life and Death1. Marriage at an early age2. Life experiences/lessons (murder of my spouse, single parent, setbacks,) D. Professional Development1. School/instructors2. Co-workers3. Pastpast employment experiencesFor this application, you were asked to develop an outline for the final project. There were four topics that you were to consider, including influences on your moral and ethical development experiences that contributed to your personal and professional development legal and ethical issues in counseling and reflection. Nice job giving thought to these areas. Looks like you have some thoughts for your final project. Looking forward to a little more particular on your next submission and l ooking forward to reading your final project In order to understand clearly where you are headed, you must as well as evaluate where you have been and what has influenced you along the way. It is important to reflect critically upon your own values (and sense of personal/professional ethics) and how you developed these perspectives in order to develop an ethical framework. To help accomplish this goal, the Final Project for this course is an Ethical Autobiography in which you will explore various elements of your life experiences that might influence your future ethical framework. As you reflect on your journey through this class, some of the course readings whitethorn have informed your Ethical Autobiography. You can also make use of outside resources, but much of the paper will be exploring what you bring to the profession and events that may have influenced your ethical lens. This reflective memorial should have personal meaning to you and should help you understand what being an ethical practitioner means. In this sense, you are writing an intellectual and Ethical Autobiography, that is, who you are as virtue of what you believe, what you do, and what you have read. Think broadlythere are no wrong answers you are exploring your own world Some examples of questions/issues that you can address You may partake how you developed a sense of right and wrong. Who/what influenced your moral and ethical development? What experiences contributed to your personal and professional beliefs? Are your personal and professional beliefs congruent? What is your idea of right and wrong? Are there absolutes or are there shades of gray? Do the same guidelines apply in all lot? What are some of your basic values that guide your work and your life? What experiences have potentially influenced your decision making? What aspects of your personality and work ethic are most compatible with the counseling field? Which aspects are the least compatible? Was there a time, in y our personal or professional life, when you felt that your confidentiality was violated, that you were gnarly in a dual relationship in which you felt uncomfortable, or perhaps an issue resonated unexpectedly with you (e.g., transference)? Essential Elements (You must address the points outlined to a lower place in your Final Project.) Select four counseling issues, describe these issues, and explain potential ethical challenges for addressing these issues in your professional practice. Explain state or realm laws or statutes that might apply to these ethical challenges. Reference specific codes of ethics that you ascribe to for your practice and how adhering to ethics and law present challenges for addressing these issues you selected. Explain why this appellation is meaningful to you. soak up how adhering to ethics and law for professional counseling practice might influence social change. Finally, explain how you have changed because of your work in this class. Describe personal and ethical values you have reexamined because of your work in this course. You should present your Final Project as a 12- to 15-page (including cover page, abstract, and referencestherefore, approximately 1012 pages of text), double-spaced, APA-formatted paper. Papers can be longeriflonger if the pur deposit of the paper is served, but the quality ofideasof ideas and conciseness of the writing should justify the extra length. Also, please proofread yourpapersyour papers to make sure that grammar, punctuation, and other mistakes do not hinder thecommunicationthe communication of your ideas. This paper will display a brief synopsis of the elements that has influenced my moral and ethical development as well as, discuss counseling issues and the ethical codes used to resolve the issues, and I will explain how I have changed because of my work in this class.I developed a true sense of right and wrong at an early age, as a kid I was very adventurous and would do things just to see how far my parents, grandparents, or aunts/ uncles would allow me to go before chastisement came into play. I remember one incident as if it was yesterday, when I was septenary I would watch one of my eldest aunts obtain a cigarette from the package (Virginia Slims), her lighter, light her cigarette, and began to smoke it she would make smoke rings for me. One day I decided that I would mimic my aunts actions and smoke a cigarette, my grandmother caught me smoking the cigarette. She did not spank me as I thought that would have been a fair form of disciplinary resolution for my actions, she wanted me to know just how unhealthy smoking cigarettes was for me so, she made me call my mother and father, aunts, uncles, and cousins and tell them what I had done. From that moment until now I have never touched another cigarette and thats when the real lessons of what was right and wrong began.Being the eldest of five children born to a single parent mother I learned at an early age abo ut charity and helping those in need my mother taught me about sacrifice at an early age even though I did not understand it then I have a firm grasp on the concept of sacrifice in my adult life. Growing up in my grandparents home I did not understand the definition of poverty or what being poor really meant because my grandparents were always so eager to feed everyone in the community, it wasnt until my mother decided that she did not want to live under my grandparents roof and abide by their rules was when the knowledge of poverty settled in my grandparents were very active in their Christian faith, they believed that God blessed you so, you should be a blessing to others and they always welcomed the needy into their home to share our meals on a consistent basis. My family being my environment has taught me the basics about morals and values Kohlbergs Moral Development stages Stage 1 = infancythe childs only sense of right and wrong is what feels good or bad Stage 2 = toddler year sthe child learns right and wrong from what she or he is told by others Stage 3 = preschool yearsthe child begins to internalize family values as his or her own, and begins to perceive the consequences of his or her behavior Stage 4 = ages 7-10 yearsthe child begins to question the infallibility of parents, teachers, and other adults, and develops a strong sense of should and should not Stage 5 = preteen and teenage yearspeers, rather than adults, become of ultimate importance to the child, who begins to try on different values systems to see which fits best teens also become more aware of and concerned with the larger society, and begin to reason more abstractly about right and wrong.Read more Moral Development STAGES OF MORAL DEVELOPMENT Lawrence Kohlberg, Mean Example, Morality, and Social JRank Articles http//psychology.jrank.org/pages/431/Moral-Development.htmlixzz2R8sxnA1wCounseling IssuesDuty to Warn and Protect not in Texas is one counseling issue that I am concerned abou t what concerns me the most about this statue is According to the Texas Laws mental health counselors do not have a duty to warn nor foster third parties or intended victims once a client has made specific threats to harm the individual. This law was designed to cling to mental health counselors from being responsible for notifying anyone of intended harm. The statue classifies communications between a mental healthprofessional(s) and their client(s) as confidential and prohibits mental-health professionals from disclosing them to the third party unless an riddance applies. (FN17)(Texas Supreme coquet, 1999).The exceptions to the law are circulateing child abuse or neglect, reporting HIV status to a spouse, medical personnel, or law enforcement, and report imminent danger to police officer if the client poses a threat to him/herself or others. (The Family Code, section 261.101(a-c) (Texas Supreme Court, 1999). In the case Thapar v. Zezulka, rendered by the Texas Supreme Court in 1999, stipulated that mental health providers do not incur a duty to warn and protect (Dalrymple, 1999 Grinfeld, 1999 Texas Supreme Court, 1999). Specifically, the opinion written for a substantial court by Justice Craig T. Enoch stated that, we refrain from imposing on mental health professionals a duty to warn third parties of a patient ofs threats (FN1) (Texas Supreme Court, 1999). By implementing several of the Ethical Decision Models (Rational Model, Collaborative Model, and Integrative Model), I believe a peaceful resolution can be accomplished when a counselor is faced with the ethical decision of whether to inform a third party that intended harm has been conveyed. Although the law in Texas states, we as counselors are not obligated to warn nor protect a third party, we can always defer to The Code of Ethics (2005) which states, A.1.a. Primary Responsibility The first responsibility of counselors is to respect the dignity and to promote the welfare of clients. B.1.c. Respect for Confidentiality Counselors do not share confidential information without client hope or without auditory sensation legal or ethical justification. B.2.a. Danger and statutory Requirements The general requirement that counselors keep information confidential does not apply when disclosure is required to protect clients or identified others from serious harm. (ACA Code of Ethics, 2005). Implementing an EDM, making reference to the ACA code of ethics, and consulting with a supervisor/colleagues will help the make a sound and ethical decision whether to warn or protect. Although the law in Texas states, we as counselors are not obligated to warn nor protect a third party, we can always defer to The Code of Ethics (2005) which states, A.1.a. Primary Responsibility The primary responsibility of counselors is to respect the dignity and to promote the welfare of clients. B.1.c. Respect for Confidentiality Counselors do not share confidential information without client consen t or without sound legal or ethical justification. B.2.a. Danger and Legal Requirements The general requirement that counselors keep information confidential does not apply when disclosure is required to protect clients or identified others from serious harm. (ACA Code of Ethics, 2005). Implementing an EDM, making reference to the ACA code of ethics, and consulting with a supervisor/colleagues will help the make a sound and ethical decision whether to warn or protect.Client confidentiality is another issue that I think would pose a problem for me as a counselor, upon reading the landmark case United States of America, Plaintiff v. Robert Allen Romo (2005). This case arises out of a confession Romo made during a meeting with Donald LaPlante, the Program Director at the Dawson County Adult Correction and Detention Facility where Romo was incarcerated. LaPlante is a licensed professional counselor whose job included providing inmates with psychological counseling and a host of other d uties, ranging from arranging social events to providing classes and acting as a case manager. Before the meeting that sparked the chain of events leading to Romos conviction, LaPlante had provided Romo with mental health treatment during voluntary counseling sessions. (United States of America, Plaintiff v. Robert Allen Romo (2005) I realized that it does matter to clients if you discuss with them informed consent and confidentiality they can still excite some sort of legal litigation against the counselor if they felt like the counselor violated any of their rights. Non-sexual relationship is one boundary issue I can foresee (providing counseling services to family members), pg 210.Counseling minors One ethical and legal challenge I think would be an issue for me is confidentiality wise(p) when and with whom to share the information the minor has shared in the counseling session. Once you have built a rapport with the client you do not want to betray the trust of the client.The second issue would be parental rights and making sure the counselors has the clients best interest at hand when counseling minor clients it is best to make sure everything is explained on the first visit and that both the parent/legal guardian and client understands the details of the informed consent form.Since the laws vary from state to state, I know it would be beneficial for me as a counselor to use the following ACA Codes of Ethics to handle such issues B.5.b.(Responsibility to Parents and Legal Guardians) states, Counselors inform parents and legal guardians about the role of counselors and the confidential nature of the counseling relationship. Counselors are sensitive to the cultural diversity of families and respect the inherent rights and responsibilities of parents and guardians over the welfare of their children/charges according to the law. Counselors work to establish, as appropriate, collaborative relationships with parents/guardians to best serve the client. (ACA Ethical Standards Casebook, 2006, p.35)B.5.c. (Release of Confidential Information) When counseling minor clients counselors seek permission from an appropriate third party to disclose information. In such instances, counselors inform clients consistent with their level of understanding and take culturally appropriate measures to safeguard client confidentiality. (ACA Ethical Standards Casebook, 2006, p.35)View as multi-pages

Japanese Culture

Normally, a peoples culture as the center course of life is as a result of the historical, socio-cultural developments of that community. The case is not any different from that of the Japanese culture. This development is clearly exemplified by the fact that roughly all of Japans culture such as the Shinto shrines, the beliefs and practices surrounding the shrine and the reflexion works are based on the myths and legends that were associated with leadership such as Sugawara no Michizane. Similarly, some of the architecture and practices were based on the beliefs concerning the pantheon of gods that characterized the Japanese culture.According to the Japanese culture, mythology and folklore, the Sugawara no Michizane is the proper name for the Tenjin, the indigenous spiritual strength that is also known as the personification and the embodiment of the ideal Japanese scholar, politician and poet. As another name for Sugawara no Michizane, Tenjin stands for both sky and deity, w ith the homogeneous denotation of the god of thunder. The history and culture of the ancient Japanese have it that Sugawara no Michizane rose through the ranks in the government during the late epoch of the 9th century.Nevertheless, at the beginning of 10th century, Sugawara no Michizane succumbed to the plot of a rival group which had traces in the Fujiwara family. This resulted in his demotion and subsequent deposition to Kyushu. This development would later herald his unfrequented death which paved way for drought, plague and widespread deaths among the populace in Daigo Empire. The princes of the empire would also fall herein. It is interesting to note that after this development, there were unending spates of lightning rainstorms and heavy deluge.The gravity of the matter is that the locals interpreted these developments as phenomenal and supernatural attestations of the spirits being displeased and irked by the exiling of Sugawara no Michizane. This led to the building and construction of the Shinto shrine located in Kyoto. This shrine was later called the Kitano Tenmangu. In this regard, the office and post of Sugawara no Michizane was thus restored posthumously, while any mentioning of his exiling was totally expunged from the records (Samovar, et al 2009) .As if all the above is not enough, Sugawara became deified as the Kami or the Tenjin-sama of scholarship and learning. It is against this backdrop that most of the Shinto shrines in Japan are dedicated to Sugawara no Michizane. another(prenominal) important way in which the beliefs, superstitions and practices related to the gods affected the Japanese culture is found in the culture of burial and funeral rites. Particularly, the act is known to have been rejuvenated during the fourteenth generation of Haji family. At this time, Nomi no Sukune as the descendant of the god Amenohohi was the supreme leader.As of the ancient days, during the rein of Emperor Suinin, the funeral arrangements and burial arrangements were primitive to the core, to an extent that the dead person would be buried alongside his kinsfolk. The burial of Empress Hibasuhime alongside the trunk images of 300 potters at the behest of Nomi no Sukune in lieu of living retainers and relatives on the sum up of the pick up to have a just government was the first breakaway from the somewhat devious culture. This paved way to the assimilation of the culture of burying people with clay models, as opposed to the living.With time, the culture of burying the dead with the aforementioned accompaniments soon became faced out. Similarly, it is the family of the Sugawara no Michizane that the Confucian movement as a religious way of life. At the same time, Confucian scholars arose from this group to supply the Japanese culture with the culture and spirit of intellectualism. The Haji, together with the middle rank of the Sugawara formed the societys middle rank, mainly serving the ancient Japanese culture as courtiers. Conversely, that the ancient Japanese culture has its genesis of the belief in the gods is well underscored by the fact that the Japanese culture has been believed to have emanated from the gods. In a closely related wavelength, it remains a fact that Furuhito gave the petition of concerning the Japanese family and history. It is against this backdrop that the Japanese family and culture is known to have been divided into three stages. The stages start with the legendary flush or stages the period of loyalty and the period of the decline of the Yamatos family status.All the offshoots of the family are said to have descended from the god Amenohohi. Amenohohi on the other hands is said to have come about as a result of the gods, Amaterasu and Susanoo coming together in a procreating contest (Lebra and Lebra 2006) . The legend has it that Amaterasu took off to the cave, for which Susanoo followed in hot pursuit after her. At this point, Amaterasu is said to have swallowed Susanoos swo rd, giving wage hike to three girls who were known to be the children of Susanoo.Afterwards, Susanoo swallowed Amaterasus jewelry, with the spitting out of pentad boys. These five boys are known to be the sons of the Amaterasu. Among the five sons is Amenohohi. The fact that this above account is seen to be ubiquitous to among the Japanese is well underscored by its appearance in Nihonshoki and Kojiki letters albeit the letters exhibiting variations in details. The Kojiki source has the Amenohohi as the ancestor of the Izumo magistrate and the Haji family among five other local magistrates.Despite the scantiness of evidence that would authenticate the accuracy and originality of the Haji account. It is suggested that the Haji sources originated from the Izumo who served in the Yamato courts and also as supervisors of funeral arrangements and pottery making during the ancient times. investigating into the political and social institutions of the Yamato courts before the 645 AD Tai ka Reforms yield better and more productive information on the Haji family (Varley, 2000) .Both historical and archaeological evidence point out that the affairs of the Yamato courts and Japans primordial social and economic structures are known to have dated as early as the pre-historic era. This sales booth is clearly underscored by the historians agreement and approach of dividing the tomb period together with all its markings of religious leadership from the middle tomb period as characterized by heavier military paraphernalia and symbols.Given the above developments, it is easier to see that the Japanese culture was totally fixed upon concepts that bordered on earthy lineage and history, to which it was believed that all the concerned clans emanated from the gods Amaterasu and Susanoo common culture and common traditions and religious beliefs. References Lebra, T. S. and Lebra, W. (2006). Japanese Culture and Behavior Selected Readings. New York Prentice Hall. Samovar, L, et al. (2009). Communication between Cultures. New York SAGE. Varley, H. P. (2000). Japanese Culture. New York McGraw Hill.