Public Relations Research Paper Example | Topics and Well Written Essays - 750 words

Public Relations - Research Paper ExampleThe company was faced with the major crisis when one of its most popular products, extra-strength Tylenol capsules were phthisisd as murder weapon to kill three people in Chicago on 30 September, 1982. Another three people also dies by consuming the capsules which had traces of cyanide. The PR efforts were successful in reaffirming companys commitment towards the welfare of the people.The case mull of Johnson & Johnson involved two types of public internal public comprising of the companys management and workforce and outside stakeholders like shareholders, public who uses the products, distributors, media and all those who directly or indirectly are impacted by the use and misuse of the products. The timely communication to the public by the Chairman of the company assured them of their fair aspiration to investigate the issue and to withdraw the lot that was utilise in the crime. It strengthened companys believability amongst its stak eholders.No, at that time, the company followed the best recourse to rebuild its ikon. The public messages and appearance of the CEO in the media greatly helped the company to project its stand on the issue. Indeed, Burkes appearance on the investigative news program 60 Minutes was the best strategic exercise in PR that not sole(prenominal) convinced the public but also changed the opinion of the media about the companys future. The projection of its image to the public influenced the factors that have direct implications on issues and define its stand to the issues and the way it is handled by them.The company used miscellaneous tools of public relation. PR briefing was used to disseminate important information regarding companys position vis--vis the product, extra-strength Tylenol capsules. Accepting that cyanide was used in its premises was a huge footmark forward in establishing its credibility and transparency of the companys functioning in the eyes of its various